The Arena Group Announces AI Partnerships and Preliminary Full Year 2022 Results
The Arena Group Holdings, Inc. (NYSE American: AREN), (the “Company” or “The Arena Group”) today announced strategic development partnerships with two Artificial Intelligence (AI) firms – Jasper and Nota – to speed and broaden its AI-assisted efforts in content workflows, video creation, newsletters, sponsored content, and marketing campaigns. The partnerships will unlock new tools for the editorial teams at 250 brands operating on the Company’s platform, including Sports Illustrated, TheStreet, Parade, and Men’s Journal.
“While AI will never replace journalism, reporting, or crafting and editing a story, rapidly improving AI technologies can create enterprise value for our brands and partners,” said Ross Levinsohn, Chairman and CEO of The Arena Group. “By leveraging these proprietary tools, we believe all those who create content on our platform will find opportunities to reach consumers in new ways.”
Jasper is an AI platform that helps teams accelerate content workflows and unlock their best ideas. The Arena Group will integrate Jasper’s full suite of products, adding Jasper’s API to build generative AI processes.
In The Arena Group’s pilot, editors used AI technology to rapidly identify trending topics and relevant proprietary archival content and photos to produce trending and evergreen articles. The article test demonstrated strong audience engagement (evaluating page view, search and social referral, and RPM metrics) and revenue performance while increasing workflow efficiencies by more than 10 times the normal rate. Editors were able to query a chatbot trained on the proprietary content to produce text and curate relevant photos from the fitness brand, and review, edit, and publish articles in the Men’s Fitness section of MensJournal.com. For example, one such effort drew from 17 years of Men’s Fitness archives and produced new articles such as “Proven Tips to Help You Run Your Fastest Mile Yet,” “The Best Ways for Men Over 40 to Maintain Muscle,” and “A Primer on Intermittent Fasting for Weight Loss.”
The Arena Group also announced preliminary and unaudited full year 2022 results, reaffirming its 2023 outlook in preliminary and unaudited full year 2022 results, reaffirming its 2023 outlook. The Company will provide more detail and discuss full financial results on its fourth quarter 2022 earnings conference call on Thursday, March 16, 2023. See the Investor Relations section of The Arena Group’s website at https://investors.thearenagroup.net/news-and-events/events.
About The Arena Group
The Arena Group creates robust digital destinations that delight consumers with powerful journalism and news about the things they love – their favorite sports teams, advice on investing, the inside scoop on personal finance, and the latest on lifestyle essentials. With powerful technology, editorial expertise, data management, and marketing savvy, the transformative company enables brands like Sports Illustrated, TheStreet, Parade, and Men's Journal to deliver highly relevant content and experiences that consumers love. To learn more, visit www.thearenagroup.net.
About Jasper
Jasper is a generative AI content platform that helps companies leverage artificial intelligence to accelerate content production and unlock their best ideas. We see AI as a partner to help teams break through writer’s block, create fine-tuned imagery, and repackage content for different formats, languages, and tones. Founded by marketers, it leverages several LLM models and fine-tunes them for business use cases, accelerating the production of blogs, ad variations, supporting images, email sequences and more.
About Nota
Founded in 2022, Nota is an AI-enabled SaaS company based in Los Angeles, CA. Specializing in building assistive tools for the future of digital publishing, their first two tools launched in beta in February 2023. Nota is a member of the Microsoft for Startups Founder’s Hub and is backed by Ankord, an investment incubator focused on companies that live at the intersection of impact and innovation. To learn how Nota can work with you, reach out to info@heynota.com and visit www.heynota.com.
Media Contacts:
Andrew Rhodes, DKC
arena@dkcnews.com
Rob Fink, FNK IR
Aren@fnkir.com
646.809.4048
