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It was the biggest show before the Big Game. 

In a star-studded event, more than 5,000 guests flocked to the Turning Point Casino in Scottsdale, Ariz., to attend SI The Party. 

The ultimate arbiter in the celebration of sports, Sports Illustrated has become synonymous with Super Bowl weekend and one of the most coveted tickets, for good reason. SI The Party guests were treated to electrifying perfomances from Machine Gun Kelly and The Chainsmokers.

The WYNN Nightlife VIP experience catered to the who’s who of Super Bowl weekend with dozens of celebrity attendees, including Alex Rodriguez, Quavo, Michael Phelps, Lisa Leslie, Marshawn Lynch, Tiffany Haddish, Chuck Liddell, Sophia Culpo, Keegan-Michael Key, Wanda Sykes and more. In addition, NFL icons past and present -- including Hall of Famers Emmitt Smith and Jerry Rice, plus some of today's top stars Christian McCaffrey, Trevor Lawrence, Deebo Samuel, Damar Hamlin and Austin Ekeler, to name a few -- soaked in the festivities.

SI The Party also hosted Captain Morgan’s Fan of the Year (FOTY) recipients, providing the ultimate, VIP experience to 32 lucky NFL fans across the country. Throughout the season, Captain Morgan searched far and wide for America’s top fans -- those who go above and beyond to root for their team. Captain Morgan’s 32 FOTY winners were treated like the true captains they are, from an onstage toast from the one and only Victor Cruz to a custom lounge, 

Photo Courtesy of Medium Rare

Photo Courtesy of Medium Rare

As the weekend's most exclusive VIP-attended event, SI The Party presented by Captain Morgan displayed a custom-built, festival sized mega-structure. Guests experienced an immersive and breathtaking main stage along with activations from Captain Morgan, Celsius, Bud Light Seltzer, Electrolit and more.

In addition to celebrity attendees and VIP experiences, SI The Party was the pinnacle of brand partner innovation. Featuring new products from the likes of Captain Morgan and Celsius, product showcases from Wing and OnePlus, cheers moments from Captain Morgan and Bud Light Seltzer, and other over-the-top activations and programs, every inch of SI The Party was a true spectacle.

Party guests enjoyed an exclusive taste of Captain Morgan's all new Vita Coco Spiked with Captain Morgan Rum and custom activations by CELSIUS Energy, an epic onstage “Cheers” moment led by Bud Light Seltzer and a one-of-a-kind fun slide thanks to Electrolit. Sports Illustrated’s The Party was produced by Medium Rare and Authentic and featured VIP experiences like none other thanks to WYNN Nightlife. With over 150+ sold out VIP tables, guests were treated to premium table experiences with bottle service and the best views of the event all at this year’s SI The Party.

Photo Courtesy of Medium Rare

Photo Courtesy of Medium Rare

Additional sponsors of the event included: Nine West, Bebe, Bud Light Seltzer, CELSIUS, Electrolit, OnePlus, NYLON, JCPenney, Thomasville, Wing, Coca Cola, and FanSmall. 

Thanks to those brand partners, fans were able to create memories throughout the evening. From grabbing an all-new Vita Coco spiked at the Vita Coco Spiked with Captain Morgan activation complete with photo moments galore and engaging with cutting edge technology at the OnePlus activation to having the ability to checkout all new shoes and hand bags with Nine West and grabbing your own pair of sunglasses with Bebe at their custom-built sunglass wall and photo moment, the experiences offered were endless. Not to mention, Bud Light Seltzer provided fans the ultimate way to sample their famous seltzer while capturing their own photo memento while CELSIUS encouraged fans to try their all new Sparkling Lemon Lime right from the Celsius Lounge. Other experiences included the Electrolit Lit Lounge and Slide, Thomasville living room, Wing drone drop off and photo moment, and the FansMall ferris wheel -- an eye grabbing Ferris Wheel right in the middle of SI The Party.

A fan, celebrity, athlete and brand-partner paradise, the successes of SI the Party 2023 were endless.

Photo Feb 11 2023, 8 35 20 PM