Sports Illustrated Selects Advanced Regent as the Greater China Publishing Partner
Sports Illustrated Selects Advanced Regent as the Greater China Publishing Partner
Authentic Brands Group (Authentic), owners of the Sports Illustrated brand, has entered into an exclusive licensing agreement with Advanced Regent for the operation of Sports Illustrated’s publishing business in Greater China (Mainland China, Hong Kong, Macau, Taiwan), to build on the mega-trend of sports, health, and wellness in China. As part of the deal, Advanced Regent will also operate certain Sports Illustrated events and experiences in the region.
China is one of the world’s largest and fastest growing markets for sports, health, and wellness, reaching 3.3 trillion yuan in 2022. Sports has continued to capture mind share and is an increasing source of national pride. Cultivating and expanding sports consumption is a national priority.
For 70 years, Sports Illustrated has powered the intersection of sports, lifestyle and entertainment, connecting athletes, stars and fans around the world through high-quality content, innovative digital experiences, exciting events and original products. With this partnership, Authentic Brands Group and Advanced Regent will bring Sports Illustrated's unique international perspective, exclusive content, and live events to China.
"As a leader in the field of sports media, the importance and influence of the Sports Illustrated brand cannot be underestimated." Frankie Chang, President of Advanced Regent Greater China, said, "As China continues to expand higher level of opening up, we are confident that we can bring the high-quality international content of Sports Illustrated, including world famous franchises such as Sports Illustrated Swimsuit（Chinese）, Sportsperson of the Year ( Chinese ), and Fashionable 50 ( Chinese ), into the vibrant Greater China market. We are excited about the future of this partnership and untapping the power of the SI brand in the region.”
With a focus on investment management in media and technology in the Greater China region, Advanced Regent's team is composed of enterprise builders and industry experts. They have grown some of the leading international media brands in the region, including Reuters Asia, Forbes China, and Xinhua Finance. L2 Capital, Advanced Regent’s founding partner, is a multi-strategy asset management firm across traditional and digital assets. The company's team is composed of experienced public and private investors and has deployed more than $7 billion across multiple economic cycles.
“As we continue to grow Sports Illustrated’s presence globally, we are thrilled to partner with Advanced Regent to deliver storytelling and iconic events to fans in Greater China,” said Leo Chu, Executive Vice President of APAC Entertainment at Authentic Brands Group. “This partnership brings together Sports Illustrated’s legacy of inspiring sports fans worldwide with Advanced Regent’s expertise in connecting global brands to China’s vibrant consumer market. Together, we’ll expand the Sports Illustrated footprint, leveraging Advanced Regent’s local knowledge and Sports Illustrated’s trusted, high-quality content to inspire sports enthusiasts across the region.”
About Sports Illustrated
For 70 years, Sports Illustrated (SI) has been recognized for shaping modern culture at the intersection of sports, lifestyle, and entertainment. SI is a 360-degree platform that unites athletes, teams and fans worldwide through quality content, innovative digital experiences, unforgettable events, and original products. Its award-winning media arm brings powerful storytelling to life through probing profiles and up-to-date news on SI.com, across social media platforms, and through its renowned print magazine whose cover is widely regarded as the most coveted space in sports media. The most trusted name in sports transcends media through SI Tickets, a fan-first ticketing platform, SI Resorts, the ultimate destination for active lifestyles & sports enthusiasts, SI Studios, the brand’s home for film, TV, and long form podcasts, and more. SI brings its unique perspective to marquee events and captivating brand activations including “SI The Party”, Club SI, the Sportsperson of the Year Awards, SI Swimsuit Launch Weekend, and the SI Circuit Series.
For more information, visit SI.com.
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Advanced Regent成为《Sports Illustrated运动画报》的大中华区运营合作伙伴
为了顺应中国体育消费的新趋势，Authentic Brands Group与Advanced Regent达成合作，前者将《Sports Illustrated运动画报》在大中华区的媒体独家发行权和线下活动运营权授权给后者。
随着中国市场复苏提速，消费需求得到进一步释放，以体育消费为重要组成部分的全国文旅消费实现了大幅度增长，体育产业也呈现了持续发展的良好态势。有数据显示，2022年中国体育产业总规模达到了3.3万亿元，实现增加值1.3万亿元，民众对体育相关活动的关注度进一步提升。
70年来，《Sports Illustrated运动画报》坚持在体育、生活方式和娱乐的交汇点打造现代文化，通过高质量的内容、创新的数字化体验、令人兴奋的活动和原创产品将全球的运动员、明星和粉丝联系在一起，并在官方网站、社交媒体以及印刷杂志上为消费者带来难忘的故事和体验。借助此次合作，Authentic Brands Group和Advanced Regent希望把《Sports Illustrated运动画报》的独特的国际化视角带入中国的大型活动和多元化内容中，为中国体育行业注入新鲜的活力。
“作为体育媒体领域的佼佼者，《Sports Illustrated运动画报》的重要性和影响力不容低估。”Advanced Regent大中华区总裁张清琏（Frankie Chang）表示，“伴随着中国不断推进更大范围、更宽领域、更深层次、更高水平的对外开放，我们有信心把《Sports Illustrated运动画报》优质的国际化内容包含知名的Swimsuit （中文）， SI年度体育人物 Sports Person Of The Year（中文），SI年度时尚50人（中文），带进一个充满生机的大中华市场，创造出兼具商业可行性和社会可持续发展价值的场景。我们对本次合作的未来感到乐观且兴奋。”
作为一家专注于大中华地区媒体和技术领域投资管理的公司，Advanced Regent的团队由多个投资和媒体运营领域的专家组成，他们曾分别管理过新华财经、路透社亚洲、福布斯中国等多个国际化媒体品牌。Advanced Regent的股东之一平方资本是一家多策略资产管理公司，其资产覆盖传统和数字资产，该公司团队由经验丰富的公募和私募投资者组成，在多个周期中部署了超过70亿美元。
“随着我们继续扩大《Sports Illustrated运动画报》在全球的影响力，我们很高兴能与Advanced Regent合作，为中国的粉丝带来精彩的故事和标志性活动，”Authentic Brands Group亚太区娱乐业务执行副总裁朱永诗(Leo Chu) 表示。“此次合作将《Sports Illustrated运动画报》的全球体育精神与Advanced Regent在本地市场的品牌连接力完美融合，把激励全球体育迷的传统优势与中国富有活力的消费市场相结合。借助Advanced Regent的本地化优势，我们将继续为广大体育爱好者提供《Sports Illustrated运动画报》值得信赖的高品质内容，扩大品牌影响力，并激励所有热爱体育的粉丝。“
关于Sports Illustrated 运动画报：
自1954年创刊以来，《Sports Illustrated运动画报》以专业的报道和动人的故事，捕捉着每一个运动员、每一项赛事的传奇时刻，由此确立了在全球体育界的领导地位。每一年，它都会颁发“Sportsperson of the Year”（年度体育人物）奖项，向全球传递“勇于突破极限”的精神，而登上其杂志封面意味着获得了体育界最高荣誉；与此同时，它致力于展现体育和时尚融合的魅力，不仅通过“Swimsuit”（泳装特辑）展现女性之美，还打造了“Fashionable 50”（年度时尚50人），一个代表全球体育时尚趋势的盛大舞台。
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