Sports Illustrated and The Curling News Join Forces
NEW YORK AND TORONTO – The Curling News and Sports Illustrated media have launched The Curling News on SI, a dynamic, in-depth experience for fans of the “Roaring Game.”
“For more than 60 years of print and recent digital publishing, The Curling News has been the independent, global voice of curling coverage,” said W. Graeme Roustan, chairman, owner and publisher of Roustan Media, which owns The Curling News. “Today marks the start of another new era, as The Curling News becomes Sports Illustrated’s exclusive content partner, operating on Maven’s digital publishing platform.”
The Curling News has suspended its print publication due to the COVID-19 pandemic, and the digital destination is now co-branded within SI.com, as the exclusive source of curling content for SI.com.
The Curling News’ team of journalists and contributors will continue to deliver comprehensive coverage to fans – breaking news, exclusive storytelling, insights, commentary, photos, videos and podcasts – and will now gain increased worldwide distribution through Sports Illustrated and Maven’s combined 175 million monthly users.
“SI’s partnership strategy is consistent with Maven’s focus, to partner with the most authentic and respected content leaders in each field, and The Curling News fits that description perfectly,” said Sports Illustrated co-editor-in-chief Ryan Hunt.
“The Curling News brings an authentic voice and trusted storytelling to the table, creating a dynamic experience for Olympic and winter sport fans,” he added.
The announcement comes just months after The Hockey News, also owned by Roustan Media, partnered with SI.com to launch The Hockey News on SI.
“This partnership brings together the best of curling and hockey for an all-around, multi-dimensional experience for sports fans,” added Roustan. “All of us at Roustan Media are excited to provide incredible winter sport content to millions of new readers around the world.”
About The Curling News
The Curling News was founded in Calgary, Canada in 1957 and was acquired by Roustan Media in 2019. Led by former owner and Editor-In-Chief George Karrys, The Curling News has been producing the best publication of curling industry content for the past 63 years.
About Sports Illustrated
Sports Illustrated is an award-winning media enterprise and cultural touchstone that captures moments in sports and turns them into history. Offering the most relevant and innovative content in real-time, SI is the authoritative voice of the sports world and the source that connects audiences to athletes and teams across every touchpoint spanning entertainment, editorial, and digital platforms to live events and brand extensions. The Sports Illustrated network includes the iconic Magazine and SI Kids and marquee franchises Sports Illustrated Swimsuit, Sportsperson of the Year, and Fashionable 50.
For more information, visit SI.com. Follow Sports Illustrated on Twitter, Instagram, and Facebook.
About Maven
Maven (maven.io) is a best-in-class technology platform empowering premium publishers who impact, inform, educate and entertain. Maven operates the media businesses for Sports Illustrated and TheStreet, and powers over 250 brands including History, Maxim, Ski Magazine, and Biography. Maven is publicly traded under the ticker symbol MVEN.
