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Bootsy Bellows, Sports Illustrated Announce the Official Circuit Series After Party in Austin, Texas During Big Race Weekend

Headlined by The Chainsmokers with an opening set by DJ Irie
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NEW YORK  – Bootsy Bellows and Sports Illustrated today unveiled plans for its star-studded Circuit Series After Party during the Big Race Weekend Oct. 22-24 in Austin, Texas. This marquee party on Saturday, Oct. 23 will deliver guests an unforgettable experience celebrating the most prolific motorsports event of the year.

On the eve of The Big Race, the Bootsy Bellows x Sports Illustrated Circuit Series After Party will offer guests an imaginative playground featuring immersive brand activations, buzz-worthy photo opportunities, and live performances from A-list artists including The Chainsmokers and DJ Irie. Additional artists to be announced closer to the date of the event. The event will take place at the Austin American-Statesman starting at 9 p.m. CT on Saturday, Oct. 23.

“We are excited to continue our infamous “pop up” Bootsy Bellows event with Sports Illustrated in Austin during The Big Race Weekend,” said John Terzian and Brian Toll of h.wood group.

First introduced in 2012 by actor David Arquette and The h.wood Group, Bootsy Bellows combines a variety of live entertainment and music performances with extravagant hospitality. Bootsy Bellows is a surreal playground for adults and has become the elite hangout for Los Angeles partygoers. The distinct Bootsy Bellows aesthetic will be showcased during Circuit Series Official After Party, transporting guests to a fascinating world that intermingles Hollywood glamour with Austin flair.

“Bootsy Bellows is set to be the ultimate party experience, in an amazing and unique venue," said Bobby Epstein, Chairman of Circuit of The Americas. “We are elated to partner with world-class entertainment producers to keep the planet's biggest event going.”

“We are thrilled to bring Sports Illustrated to The Big Race weekend and incredibly excited to join forces with The h.wood Group, Uncommon Entertainment and COTA,” said Marc Rosen, President – Entertainment at Authentic Brands Group and ABG Entertainment. “Sports Illustrated uniquely connects fans to the sports world through new and creative ways, and we are confident that the After Party will provide another unforgettable experience.”

"We are excited to work with Authentic Brands Group and the h.wood group, bringing together the ideology, network and atmosphere of two world class companies. Together, we will bring a one-of-a-kind experience to the Big Race Weekend in Austin, TX. The partnership and event will allow the racing community to have an experience like no other with live entertainment, high-end hospitality, and immersive branded activations," said co-founders of Uncommon Entertainment; Josh Zipkowitz and Jake Nussbaum.

To attend the Circuit Series After Party, proof of negative COVID-19 test results will be required to attend or you may provide proof of full COVID-19 vaccination. For patrons who are not fully vaccinated, a negative COVID-19 test result must be obtained within 48-72 hours of attending. If you have questions about COVID 19 vaccines or to find a vaccination location near you, please visit www.vaccinefinder.org

Bootsy Bellows x Sports Illustrated Circuit Series After Party is produced by Circuit of The Americas, Uncommon Entertainment, The h.wood Group, and ABG Entertainment.

Circuit Series After Party
Austin American-Statesman Parking Lot
9 p.m. on Oct. 23, 2021

*on-site Covid-19 rapid testing will be available

To purchase tickets and tables, visit bbxsiafterparty.com

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About Bootsy Bellows

Step into the residential haven that is Bootsy Bellows. First introduced in 2012 by actor David Arquette and The h.wood Group, the space mirrors Frank Sinatra’s 1940s Palm Springs home. From the pink banquettes to the lush greenery, the venue breaks the mold on traditional nightclub aesthetics with its luxurious, residential feel. Combining a variety of live entertainment, including DJs, music performances, and puppets, the locale is a decadent playground for adults. Named after Arquette’s mother, a burlesque dancer and pinup model in her time, Bootsy Bellows is a spectacle in a class of its own.

About Sports Illustrated

Sports Illustrated (SI) is an unparalleled and influential leader recognized for shaping modern culture and uniting athletes, teams and fans worldwide. At the intersection of sports, culture, lifestyle and entertainment, Sports Illustrated’s various brand verticals span content, consumer products, events, and experiences.

Media has been the heart of Sports Illustrated since its inception over six decades ago. Its award-winning media enterprise delivers powerful storytelling across platforms ranging from digital and social media to the monthly print magazine. Get in-depth features, probing profiles, up-to-date news and stats, iconic and beloved photography from top sportswriters in the game at SI.com.

Stories from the pages of Sports Illustrated are brought to life through books, film, television, and podcasts. Sports Illustrated brings unique and authentic perspective to marquee events and immersive brand activations including The Sports Illustrated Awards, The Party, and Club SI.

Brand extensions include Sports Illustrated Swimsuit, which continues to set the cultural tone and evoke discussion about what defines beauty on a global scale, and Sports Illustrated Kids, a destination that connects kids ages 8 and up through their passion for sports.

For more information, visit SI.com.

The h.wood Group

Founded by successful entrepreneurs John Terzian and Brian Toll, the independently owned and operated The h.wood Group's restaurant, nightlife, and events divisions manage restaurants, nightlife and hotel venues across the world. The brand includes restaurant concepts The NICE GUY, Delilah LA, Delilah Las Vegas at Wynn Hotel, Delilah Miami, SLAB, Petite Taqueria, and hospitality venues include Bootsy Bellows, Poppy, Harriet’s 1 Hotel West Hollywood, Toronto, Nashville, SHOREbar, and 40 LOVE. The h.wood Group has received multiple awards and international recognition for its design and execution. The h.wood Group venues have also become popular with A-list celebrities and influencers.

About ABG Entertainment

ABG Entertainment offers unparalleled storytelling through long-form and short-form content, live event production, hospitality, and immersive experiences in collaboration with the world’s most influential creators, distributors, brands, and artists. ABG Entertainment is a division of Authentic Brands Group, a global brand development, marketing, and entertainment company and owner of a portfolio of iconic and renowned brands. For more information, visit authenticbrandsgroup.com

About Circuit of The Americas

Experience the unfiltered thrill of being alive at Circuit of The Americas, in Austin, TX. Feel the rush of the world’s greatest drivers competing in motorsport’s biggest events. Get lost in the music of the hottest musical acts as they perform live at Austin’s largest outdoor music venue. Take charge of your own 602 horsepower race car as part of our exciting driving experiences. Experience the thrill of racing others at the COTA Karting track. Inspire your most valuable stakeholders in our expansive meeting and hospitality spaces designed for large groups and private or corporate events. At Circuit of The Americas, there is fun at every turn.

For more information and to download videos and photos, visit www.thecircuit.com. For an experience as unique as Austin and a rush you’ll never forget, visit Circuit of The Americas, where exhilaration happens!

Uncommon Entertainment

Uncommon Entertainment is a full-service event production company positioned at the intersection between producing high profile cultural moments and generating revenue via hospitality & sponsorship sales. Specializing in curated experiences, event sponsorships, experiential nightlife programs, and marketing initiatives, Uncommon Entertainment comes with over a decade of experience in the fields of focus. Through managing front of house and ticketing operations, running high-end hospitality sales, event sponsorship, logistics and production for premier exclusive events around the globe, Uncommon

Entertainment elevates major moments through our unique approach and 'partners first' mentality.

Media Contacts:
Michelle Ciciyasvili - ABG Entertainment & Sports Illustrated mciciyasvili@authenticbrands.com
646-380-5836

Courtney Knittel – Giant Noise (Circuit of The Americas)
Courtney@giantnoise.com, (512) 382-9017

Stephanie Brown – Giant Noise (Circuit of The Americas) Stephanie.Brown@giantnoise.com, (512) 382-9017

Partnership Inquiries:

Tyler Salter
Tsalter@authenticbrands.com