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Athlon Sports Joins Maven’s Platform, The Technology And Publishing Power Behind Sports Illustrated And The Leading Online Sports Media Destinations

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NEW YORK, NEW YORK -- Today, Athlon Media Group announced that its Athlon Sports division has joined Maven’s publishing platform, the same technology powering Sports Illustrated and other leading online sports media destinations. With predictive editorial and deep-dive analytics, Athlon Sports is the publisher of as well as nine leading preseason magazines covering college and pro football, the NFL draft, fantasy football, Major League Baseball, NASCAR, and college basketball. Athlon Sports, a leader in sports predictions, analysis, and statistics since 1967, is a go-to source of content and critical analysis for avid, engaged sports fans including fantasy sports and gaming enthusiasts.

“Maven offers a great digital platform and technology innovation that allows us to leverage our extremely valuable sports content to a broad audience,” said Chuck Allen, CEO, Athlon Media Group.

Athlon Sports complements Sports Illustrated’s news and perspective journalism, as well as Maven’s growing sports media portfolio including The Spun and FanNation. The partnership comes after Sports Illustrated reached more than 36 million visitors this year. According to ComScore, the collective SI Media Group properties reached a #6 ranking across all online sports media destinations in the United States in July 2021.

“As we head into football season I am excited to be working with Athlon Sports and Maven to help drive audience, advertising sales, and strategic partnerships connected to the most anticipated games of the week,” said Newell Thompson, Managing Director of Thompson Consulting Group, LLC, who is overseeing sales and business development for Athlon Sports.

About Maven

Maven is a modern media company that leverages superior technology, iconic brands, and marketing expertise to deliver highly relevant content and experiences that consumers love. Maven is publicly traded under the ticker symbol “MVEN.” To learn more, visit

About Athlon Media Group

Athlon Media Group develops and distributes premium content across digital, mobile, video, audio and print platforms. The company’s brands target the sports and outdoors categories. Based in Nashville and New York, the company also creates custom content for newspapers, major brand clients and retailers.

About Sports Illustrated

Sports Illustrated (SI) is an unparalleled and influential leader recognized for shaping modern culture and uniting athletes, teams and fans worldwide. SI’s award-winning media enterprise brings powerful storytelling to life across platforms ranging from Emmy-winning video to the monthly print magazine with a 67-year heritage. Get in-depth features, probing profiles, and iconic and beloved photography from the best writers and photojournalists in the game at In July, the American Society of Magazine Editors announced that SI won Best Sports and Fitness Cover in their 2021 contest with “Empty Arena.”