SPORTS ILLUSTRATED’S EXCLUSIVE ‘MAISON SI’ PARTY RETURNS TO MONTREAL FOR A SECOND YEAR
MONTREAL, CANADA – Sports Illustrated’s Circuit Series returns to Montreal, Quebec, with the exclusive race weekend experience, 'Maison SI' on June 8th, 2024. The ultimate arbiter in celebration of sports, SI returns for the second annual event during Montreal’s race weekend, showcasing its commitment to enhancing its presence in the Canadian market through high-quality, engaging fan experiences. The event boasts an exclusive network of high-profile guests and notable influencers.
Set against the backdrop of one of the biggest motorsports weekends of the year, the Maison SI event honors the city's rich racing history and its pivotal role in the sports season. The 2024 event will be hosted at Le Salon Richmond 1861, a historic landmark located in the heart of the Griffintown neighborhood in downtown Montreal. This converted church, which has stood for over a century, provides a unique and culturally rich venue for an exclusive gathering, bringing together celebrities, top athletes, and racing enthusiasts to celebrate the thrill of the race weekend, within a one-of-a-kind luxury setting.
"SI’s Circuit Series has carved a niche for itself as the go-to kick-off event for race weekends throughout North America, and Montreal's vibrant atmosphere, and the city culture create a unique vibe that stands out in the motorsports calendar. We wouldn’t miss the opportunity to bring back Sports Illustrated’s Circuit Series and look forward to celebrating with the race enthusiasts in Montreal,” noted Matt Goldstein, EVP of Entertainment & Live Events at Authentic Brands Group.
Building upon the success of the inaugural event, this year's Maison SI aims to elevate the experience further by integrating Sports Illustrated’s renowned brand appeal with international talent such as The Martinez Brothers and Xandra Pohl along with the integration of premium partners such as CELSIUS®, Bet99, and Hugo Boss. The event will run from 09:00 PM to 3:00 AM, featuring custom hospitality packages, immersive experiences, and a dynamic light show.
CRUEL Inc., a Toronto-based independent marketing agency, is once again collaborating with Authentic Brands Group to produce Sports Illustrated Circuit Series in Canada. "The first year was a phenomenal success. Montreal, with such an iconic race, is the perfect setting for this series," said Karl Bechmann, Managing Director of CRUEL Inc. "This year, we're injecting even more energy into the event, anticipating another exceptional turnout of high-profile guests, building a solid foundation for Sports Illustrated events in Canada for years to come."
For tickets or additional details about Sports Illustrated Circuit Series Maison SI, and to make hospitality inquiries, please visit.
About Sports Illustrated
For 70 years, Sports Illustrated (SI) has been recognized for shaping modern culture at the intersection of sports, lifestyle, and entertainment. SI is a 360-degree platform that unites athletes, teams and fans worldwide through quality content, innovative digital experiences, unforgettable events, and original products. Its award-winning media arm brings powerful storytelling to life through probing profiles and up-to-date news on SI.com, across social media platforms, and through its renowned print magazine whose cover is widely regarded as the most coveted space in sports media. The most trusted name in sports transcends media through SI Tickets, a fan-first ticketing platform, SI Resorts, the ultimate destination for active lifestyles & sports enthusiasts, SI Studios, the brand’s home for film, TV, and long form podcasts, and more. SI brings its unique perspective to marquee events and captivating brand activations including “SI The Party”, Club SI, the Sportsperson of the Year Awards, , SI Swimsuit Launch Weekend, and the SI Circuit Series.
For more information, visit SI.com.
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About Authentic Brands Group
Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. It connects strong brands with best-in-class partners to optimize long-term value in the marketplace. As the world’s largest sports and entertainment licensing company, Authentic’s brands generate more than $29 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale.
Authentic’s brand portfolio includes Shaquille O’Neal®, David Beckham®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Sperry®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Spyder®, Volcom®, Prince®, Izod®, Van Heusen®, Hart Schaffner Marx® and Thomasville®.
For more information, visit authentic.com.
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About CRUEL
CRUEL Inc. is an independent marketing agency based in Toronto, Canada, offering Branding, Content, Experiential, and Partnerships services. CRUEL designs thought-provoking marketing initiatives that bring brands and consumers closer together, working with client partners in CPG, Sports, Alc-Bev, Music, and Fashion industries. Recent highlights include winning a Bronze Lion at Cannes in 2022 for Brand Experience and Activation, working with the Ontario Lottery & Gaming Corporation, and work featured in Highsnobiety, Vogue, Hypebeast, and Complex for upstart fashion label Mr. Saturday and Roots. Other past client partners include Keurig Dr. Pepper, Arla Foods, Sapporo Breweries, Empire Distribution, Nike, and Marc Jacobs Fragrances.
For more information on CRUEL, visit www.cruel.co.
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Sports Illustrated Circuit Series will capture the excitement of race weekend in Montreal with premier, notable attendees, and access to branded experiences, marquee moments, and the high-energy surrounding the most prestigious automobile races across North America. The world famous duo, The Martinez Brothers, will headline SI Circuit Series at Le Salon Richmond on Saturday, June 8th. Get your tickets now!
If you are interested in purchasing a VIP table or VIP tickets for the event, please email concierge@sicircuitseries.com.
All purchases are subject to 9.975% Quebec Sales Tax and 5% GST.