Sports Illustrated Announces Revel At The Races, Inaugural Late-Night Celebration
What: Sports Illustrated, the ultimate arbiter in the celebration of sports, is expanding its fan experience portfolio to Louisville in tandem with the legendary Kentucky Derby races. In addition to its partnership with Churchill Downs to launch its signature hospitality suite, Club SI, Sports Illustrated will also offer sports and music aficionados, an incredible concert experience: Revel at the Races.
Taking place on the eve of the most highly anticipated horse racing event of the year, Revel at the Races will welcome DJ Irie and Grammy Award Winning, pop-electronic duo, The Chainsmokers to kick-off the weekend.
When: Friday, May 3rd I Doors open at 10pm
Where: Ice House I 226 East Washington Street, Louisville, Kentucky
Who: Hosted by Sports Illustrated with performances by The Chainsmokers and DJ Irie
Tickets: All-inclusive (entry + open bar) tickets starting at $1,000. Learn more at RevelattheRaces.com
Tables: VIP tables start at $15,000 for 10 guests. Table or ticket inquiries please reach out to Zach Goldberg (zgoldberg@authentic.com)
About Churchill Downs Racetrack
Churchill Downs Racetrack (“CDRT”), the world’s most legendary racetrack, has been the home of The Kentucky Derby, the longest continually held annual sporting event in the United States, since 1875. Located in Louisville, CDRT features a series of themed race days during Derby Week, including the Kentucky Oaks, and conducts Thoroughbred horse racing during three race meets in the Spring, September, and the Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for approximately 60,000 guests. The stable area has barns sufficient to accommodate 1,400 horses and a 114-room dormitory for backstretch personnel. CDRT also has a year-round sports book and simulcast wagering facility. www.ChurchillDowns.com
About Sports Illustrated
Sports Illustrated (SI) is an unparalleled and influential leader recognized for shaping modern culture and uniting athletes, teams and fans worldwide. At the intersection of sports, lifestyle and entertainment, Sports Illustrated is a 360-degree enterprise that delivers immersive content, innovative digital experiences, unforgettable events, and original products. Its award-winning media arm brings powerful storytelling to life through probing profiles and up-to-date news on SI.com, across social media platforms and through the monthly print magazine. The most trusted name in sports transcends media through SI Resorts, the ultimate destination for active lifestyles & sports enthusiasts, SI Tickets, a fan-first ticketing platform, SI Sportsbook, a digital sports betting platform, SI Studios, the brand’s home for film, TV, and podcasts, and more. SI brings its unique perspective to marquee events and captivating brand activations including the Sportsperson of the Year Awards, SI’s “The Party”, SI Swimsuit Launch Weekend, and the SI Circuit Series.
For more information, visit SI.com.
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About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate more than $29 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 13,300-plus freestanding stores and shop-in-shops and 382,000 points of sale.
Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Hickey Freeman®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Sperry®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Element®, VonZipper®, Honolua®, Spyder®, Volcom®, Shark®, Tretorn®, Prince®, Airwalk®, Izod®, Jones New York®, Van Heusen®, Hart Schaffner Marx®, Arrow® and Thomasville®.
For more information, visit authentic.com.
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Production Partner/Local Louisville Media Contact: Joey Wagner - joey@jwagnergroup.com
Media Inquiries: Amanda Brocato – Amanda@RMG-PR.com