Experience the Thrill: Sports Illustrated Brings Back Iconic Events at Austin's Race Weekend October 18-20
Exclusive Club SI Hospitality Experience Returns at COTA
SI’s Circuit Series Announces Headliners, Loud Luxury for Late-Night Fan Celebration
Circuit Series Tickets & Tables Now Available
Austin, Texas (October 15, 2024)- Sports Illustrated, the ultimate arbiter in the celebration of sports, is making an epic return to Austin for Big Race Weekend 2024 featuring two iconic events that promise race enthusiasts and music fans exceptional access to the weekend's biggest moments. Club SI will take place at Circuit of the Americas (COTA), alongside SI’s Circuit Series, a late-night fan experience in downtown Austin headlined by Loud Luxury.
Sports Illustrated will partner with The Circuit of the Americas (COTA) for its fourth consecutive year to host Club SI, its celebrated three-day hospitality suite located at the track’s Turn 12 offering unparalleled views and first class food and beverage options. This year’s event has been reprised to offer an expanded space with a new party deck, Aston Martin car on display, and will feature a full pickleball court activation plus giveaways outside Club SI. Elevate your experience at F1, with exclusive access to Club SI, where the excitement of racing meets premium hospitality.
SI’s Circuit Series will welcome headliner Loud Luxury with support from DJ unKommon and DJ Vice for a late-night show in downtown Austin on Saturday the 19th. Partnering with Nova Hospitality which owns and manages a number of restaurants and nightlife venues locally, and also specializes in event production, along with unKommon Entertainment. unKommon Entertainment is a premier event production company known for crafting high-end, immersive experiences with cutting-edge creativity. Doors for the show at 110 E Riverside Drive open at 9pm and tickets start at $75 for general admission and $200 all-inclusive for open bar. Tickets can be purchased at sicircuitseries.com
As Sports Illustrated proudly celebrates its 70th anniversary this year, the brand continues to build on its rich legacy by creating experiential elements that engage sports fans beyond the pages of the magazine. With a growing global footprint in fan experiences, Sports Illustrated has gained recognition for its Club SI and Circuit Series properties.
“At Sports Illustrated, our rich legacy has enabled the creation of experiential elements that allow sports fans to engage with the brand beyond the pages of the magazine. Since 2019, Sports Illustrated has expanded its global footprint in fan experiences, gaining recognition for its Club SI and Circuit Series properties. The Club SI multi-day consumer experience debuted at last year’s inaugural Las Vegas Grand Prix and established a permanent presence at Churchill Downs, officially launching during the Kentucky Derby. With many race weekends now featuring Circuit Series events, Sports Illustrated is excited to bring its signature experiences to Austin this October, inviting race enthusiasts to celebrate the vibrant atmosphere and spirit of sports in the Lone Star State.” - Matt Goldstein, Executive Vice President of Entertainment and Special Projects at Authentic Brands Group (Sports Illustrated’s parent company)
In addition to three days of race watching and exceptional service, fans at Club SI fans can expect:
- A full pickleball court and provide giveaways onsite from The Picklr, the nation’s fastest growing pickleball franchise.
- Charging station inside of the space courtesy of Verizon
- Custom cocktails and great pours from Club SI’s official tequila sponsors Patrón and official vodka sponsor Grey Goose
- High quality 4k resolution smart TV’s for immersive viewing from Element Electronics, the exclusive TV provider of Club SI
- Samples of refreshing Saint James Iced Tea, the exclusive tea provider of Club SI, made from high quality organic ingredients
Guests at Circuit Series will be afforded:
- The launch of a brand new race inspired shoe, by Nine West
- Charging station courtesy of Verizon which will also with provide exclusive ticket opportunities for MyAccess ticket holders
- A perfect thirst-quencher, refreshing Saint James Iced Tea, the exclusive tea provider of Circuit Series
- Custom cocktail and great pours from Circuit Series’ official tequila sponsors Patrón and official vodka sponsor Grey Goose
- Get to meet influencers invited by Vince Camuto, a leader in modern and chic fashion, highlighting their latest designs in footwear, apparel, and accessories
- Activations from Frye
- Refreshing, pure taste of VOSS, the official water of Circuit Series
For more information about Sports Illustrated’s experiences during Austin’s Big Race Weekend follow @SI_Experiences.com. For hospitality or table inquiries for Club SI at COTA or Circuit Series email Zachary Goldberg: zgoldberg@authentic.com
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Media Inquiries:
RMG
Amanda Brocato
512.743.3941
Madisen Olsen
310.941.4253
About Sports Illustrated
For 70 years, Sports Illustrated (SI) has been recognized for shaping modern culture at the intersection of sports, lifestyle, and entertainment. SI is a 360-degree platform that unites athletes, teams and fans worldwide through quality content, innovative digital experiences, unforgettable events, and original products. Its award-winning media arm brings powerful storytelling to life through probing profiles and up-to-date news on SI.com, across social media platforms, and through its renowned print magazine whose cover is widely regarded as the most coveted space in sports media. The most trusted name in sports transcends media through SI Tickets, a fan-first ticketing platform, SI Resorts, the ultimate destination for active lifestyles & sports enthusiasts, SI Studios, the brand’s home for film, TV, and long form podcasts, and more. SI brings its unique perspective to marquee events and captivating brand activations including “SI The Party”, Club SI, the Sportsperson of the Year Awards, SI Swimsuit Launch Weekend, and the SI Circuit Series.
For more information, visit SI.com.
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